A SCAD × Atlanta Downtown Improvement District team project (early 2025, ten weeks): touchscreen kiosks, an ambassador booth, a full brand identity, a six-language motion system, and the service blueprint tying them together — built to go live before the 2026 FIFA World Cup. Validated in usability testing with a 92.3% task success rate. Accessibility (ADA + WCAG) designed in from the first sketch. Nick Rapoport's role: UX Design — the kiosk UI and a service-blueprint contribution.