Host-city wayfinding for the Atlanta World Cup Host Committee, designed in 2025 for the 2026 tournament: wayfinding for the "Last Mile", the walk from the Five Points MARTA station to Mercedes-Benz Stadium, using a three-zone color code (orientation, reassurance, arrival) for roughly 70,000 fans. Rapoport was UX lead: route mapping, the friction audit, the wayfinding taxonomy and the zone color logic. Many of the team's designs were used in Atlanta during the 2026 World Cup. Run as a sponsored studio with the Savannah College of Art and Design.
“SCAD’s involvement in Atlanta’s Last Mile project has brought a level of creativity, innovation, and local collaboration that truly reflects the spirit of our city.”