A public-health communication project with Deloitte for the CDC Division of Emergency Operations, winter 2025: a strategy to rebuild public trust in health information, structured around preparedness, response, and recovery. The deliverables: a Trusted Voices ambassador framework, a LinkedIn Learning credential track, a social and Reddit playbook, and "Echo", a white-bellbird mascot. Rapoport was UX lead and research lead: he set the research plan, ran the Maze user testing with about 150 members of the public and about 75 people on an officials panel, and led the experience design across the deliverables. Run as a sponsored studio with the Savannah College of Art and Design.